As Lead UI/UX Designer for Nissan Digital, I worked on creating custom UI/UX and web systems tailored for the Dubai and UAE market. The project focused on building digital experiences that supported regional customer needs, improved browsing journeys, and created a more intuitive way for users to explore Nissan’s vehicles, services, and brand touchpoints online. The work combined user experience strategy, interface design, and scalable web system thinking — helping translate Nissan’s global brand into a localized digital experience built for clarity, performance, and market relevance.