As Lead UI/UX Designer for Nissan Digital, I worked on custom UI/UX and web systems for Nissan and INFINITI across the Dubai and UAE market. The project focused on designing premium, localized digital experiences that helped users explore vehicles, compare models, discover offers, and move through key customer journeys with greater clarity and ease. The work included interface design, user journey improvements, responsive web systems, and regional experience adaptation for the UAE automotive market.