As Creative Director for Arborgold over two years, I led the redesign of its digital product experience across mobile, desktop, and iPad. The work included building a full design system, refreshing the product’s digital identity, and creating clearer UI/UX flows for crew management, scheduling, routing, job tracking, and day-to-day field operations. The goal was to make a complex operational platform feel more intuitive, scalable, and efficient for both office teams and crews in the field.